You have one minute to communicate the essence of your business to a complete stranger. Can you do it?
The expression ‘elevator pitch’ comes from the scenario of meeting a stranger in an elevator where you explain what it is your business does in the hope of securing a further meeting. Think of it as a ‘verbal business card’ that you leave with people.
The ‘elevator pitch’ is a verbal business card.
Your pitch has to be quick, about one to two minutes, and crystal clear as there is no time for clarification. It is a micro-presentation of your brand so it has to […]