How do you know if your business is successful? How do you measure success? The Balanced Scorecard can help.
In 1992 Robert Kaplan and David Norton wrote an article for the Harvard Business Review titled “The Balanced Scorecard – Measures that Drive Performance”. The article was the result of a year long research project into 12 companies at the leading edge of performance management.
They observed that companies easily fall into measuring either financial performance or operational performance and proposed that successful performance management had to be much more balanced across the complete business. The model they proposed – The Balanced Scorecard […]