If you want new creative ideas for your small business development then ‘SCAMPER’ is a technique that can help you. ‘SCAMPER’ is a framework of questions that you can use when brainstorming that helps encourage creativity and new ideas.
‘SCAMPER’ is an acronym that stands for:
- Magnify (or Minimize)
- Put to another use
- Rearrange (or Reverse)
What part of the product or service could be substituted or replaced for something else?
Can two or more of your products or services be sold together?
Can you change the product or service to better meet customer needs?