If you want to increase your profits, Porter’s Value Chain can identify where your small business creates value.
In his book ‘Competitive Advantage’, Michael Porter proposed the Value Chain as a way of understanding that competitive advantage is not created by a business but by each of the distinct value adding activities that it performs in designing, producing, marketing, delivering and supporting a product.
The value chain is the sequence of activities that a business performs in order to create and deliver a valuable product.
The model considers each activity as having inputs, transformation processes and outputs. Resources are consumed by each activity as value […]