10 Steps to your Business Elevator Pitch

You have one minute to communicate the essence of your business to a complete stranger. Can you do it?

The expression ‘elevator pitch’ comes from the scenario of meeting a stranger in an elevator where you explain what it is your business does in the hope of securing a further meeting. Think of it as a ‘verbal business card’ that you leave with people.

The ‘elevator pitch’ is a verbal business card.

The Message

Your pitch has to be quick, about one to two minutes, and crystal clear as there is no time for clarification. It is a micro-presentation of your brand so it has to […]

10 Tips for having difficult conversations

Are you avoiding a difficult conversation? It might be difficult because of the emotions involved or because you don’t feel in control or because you’re at risk of losing something.

Here are 10 tips to help make that difficult conversation a successful conversation.

1. Have a ‘game plan’

It’s a good idea to have a ‘game plan’ or framework for the conversation before you start. Without a plan you are likely to jump feet first into an accusation and force the other person into a defensive reaction. Setting the wrong tone at the beginning means you’ve lost before you’ve started.

The framework should look something […]